Ask The Grill Guy

Ten Tactics for the New Year
Tuesday, December 29, 2015
Here’s an important list of actions that will make your business more successful.— It’s 2016 and most of us have made (and probably broken) more than one New Year’s resolution at this point. So, let’s not call what we have here a resolution list. Instead,...
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Six Tips to Revive Your Cooking Demonstrations
Wednesday, December 2, 2015
If you do the same things every time, even cooking demonstrations can become boring. Be creative! Put some fun into your events.— Cooking demonstrations are popular for their ability to draw large crowds. But let’s be honest; it doesn’t take a whole...
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Is Social Media Driving Customers To Your Store?
Monday, November 9, 2015
If it’s not, it should. There are many ways you can use social media to inform and attract customers. What follows are just a few ideas to get you started.— E-commerce is booming. Market research firm eMarketer projects consumers worldwide will spend...
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Blow Off the Cobwebs
Thursday, October 8, 2015
Nine quick tips to make the most of your website. — Remember the days when even having a website made you cutting edge? Times have changed. While yesterday’s websites resemble little more than online brochures, today’s websites are content hubs of information...
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Promotions On A Budget
Tuesday, September 8, 2015
Dealers Weigh In With Their Best Ideas — There’s no better way to bring customers into your store or move product off your shelves than with promotions. However, promotions can be a killer for small businesses with tight margins. So how do you maintain...
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Selling Your Customers on the Outdoor Kitchen
Tuesday, August 11, 2015
Paint your customers a picture of an outdoor kitchen and lifestyle they never knew they wanted, then show them how it can be done in stages. — I might be a grill guy, but my job is so much more than just selling grills. Instead, my time in the business...
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Make the Emotional Appeal
Sunday, July 5, 2015
People don’t buy based on facts; they buy based on emotion. Help them figure out what “feels right” and you’ll make the sale. — A few years back, a colleague was in the market for a new car. Before ever setting foot in a dealership, he cozied up to his...
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Merry Christmas!
Friday, June 5, 2015
It's Time To Start Planning Your Cold Weather Sales Strategy — With grilling season in full swing, the nipping winds and frigid temperatures of winter seem far off. But as any 12-year-old enjoying his/her all-too-brief summer break will attest, these...
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The 5 Most Common Mistakes Around Product Launches – and How to Avoid Them
Tuesday, May 5, 2015
If you sell it, they will come. — That holds true if your company name rhymes with “Snapple.” For the rest of us, a successful product launch requires a bit more elbow grease. Having launched a number of products over the years in the grill category...
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Don't Wait For Customers To Come To You
Sunday, April 5, 2015
Go to Your Customers. — This month more than 75,000 people will flood the High Point Market in search of the latest and greatest in products, styles and new offerings. With that number of people, you can bet attending vendors have done their homework...
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