
Who Reads Hearth & Home?
Henry Vanderminden IV, for one!
Occupation: President, Telescope Casual Furniture
Special Interests/Hobbies: “My family, traveling and spending time outdoors skiing, biking and boating. I also enjoy volunteering for the local youth hockey association.”
Problems Facing the Patio Furnishings Industry: “The change in how and where consumers are buying our furniture.”
Key Trends in the Industry Today: “Product trends: Deep seating cushion, fire tables and furniture with action.”
“Frame material trends: There is a tremendous appetite for our Marine Grade Polymer (MGP), including our aluminum collections with an MGP arm or accent.”
“Retail trends: Retailers expanding their marketing by selling large quantities of high-quality furniture to commercial end-users.”
Forecast for the Patio Furnishings Industry in 2017: “We expect the growth and momentum we have seen so far will continue into the 2017 season.”
Years Reading Hearth & Home: “I’ve enjoyed reading Hearth & Home over the past 30 years.”
Reasons for Reading Hearth & Home: “I find Hearth & Home’s number-one strength is editorial information. Sure, the upgraded cover stock, high-quality photography and overall look of the magazine is great, but it’s the informative articles that help me, as a furniture executive, gain insight into our industry, and allow me to compare furniture to other industries, such as hearth, that I like best.”
Article Ideas: “How can technology grow a retailer’s business?”