Michael Mettendorf.

Homecrest Outdoor Living has hired Michael Mettendorf as vice president of Global Sales, effective immediately.

He has over 25 years experience in consumer products sales, and almost 10 years in the casual furniture industry. From 2005-2012, he was the general manager/VP-Sales and Marketing for New River Casual Furniture, starting and building their North American operations.

In addition, he has been in senior sales and marketing leadership roles with Terra Flame Home, Surya, Fox River Mills, Daka Designs and Sara Lee Corporation.

His leadership style and insights in understanding the casual furniture retail sales floor is coupled with a strong passion to contribute to making Homecrest, its sales representatives and valued dealers even more successful. He will play a pivotal role in leading the sales team, helping to define market direction and guiding new innovative furniture collections and continued sales growth in the months ahead.

Mettendorf originally hails from Kaiserslautern, Germany, has lived in many parts of the United States, attended Tennessee Temple University, and now resides with his family in Ooltewah, near Chattanooga, Tennessee.

Call Kelly McComb at (701) 280-5886 (direct) or visit the website.