Gabby: New Logo, New Showroom, New Aesthetic
Monday, March 31, 2014, HIGH POINT, NORTH CAROLINA
Gabby, a family company and wholesaler of home furnishings and lighting products, is opening a newly renovated 5,000 sq. ft. showroom next week on the first floor of the International Home Furnishings Center at High Point Market #hpmkt. Gabby will be showcasing a new logo as part of an overall rebranding campaign that aligns more closely with the company's transitional design direction that has taken place over the past year. Gabby will maintain a satellite showroom in Interhall, space IH-201, that will point buyers to its new permanent showroom off Wrenn Street, W-168, formerly the location of parent company Summer Classics.
"This vast space gives Gabby an opportunity to show a much larger portion of the unique product line, including over 70 new products and many antiques that just arrived from France that will be sold on a first-come, first- served basis," says Gabby president William White.
"We have evolved from where we were based on market changes, customer demand, and their desire for more transitional lighting and furniture. The new brand aesthetic and logo is more appropriate to where Gabby is today than where we started.
Our aesthetic has become more eclectic, and I am confident in saying the same about the style of our customers' homes. If it is truly beautiful, our designs will resonate with our customers regardless of the genre or style that inspired the individual piece."
In addition to an assortment of occasional furniture and transitional lighting pieces, Gabby will show its tailored custom upholstery collection that now features several "worry-free" Sunbrella fabrics.
"We are very pleased that our customers will be able to see a wider assortment of our products in a more brand appropriate environment during the largest international home furnishings market in the world," said Don White, National Sales manager for Gabby. "This captivating collection will change the way our customers think about the furniture and lighting."
Visit the website.







