Poly-Wood announces the launch of its new outdoor accessories brand, Ateeva, and its website focused on a direct-to-consumer marketing platform. The Ateeva brand will initially include replacement cushions for outdoor furniture as well as pillows in multiple styles, sizes and fabric selections; it will be available through a newly launched online e-commerce site, visit the website. 

Expansion plans for the brand include building upon the options in the replacement cushion category as well as additional outdoor accessories and performance products.

“Initially, the Ateeva brand will include two tiers of replacement cushions including standard and luxury designs in multiple sizes,” said Joel Wolfgang, digital marketing manager for Poly-Wood. “The luxury cushion will include designer buttons and a marine-grade foam insert constructed to withstand the elements.”

All Ateeva cushions and pillows are hand sewn in the USA and made from genuine Sunbrella acrylic performance upholstery fabric. Available in eight color options, the fabric is stain repellant and resists fading, mildew, water and soil.

 “The addition of the Ateeva brand and its online presence creates an exciting platform to further promote quality American outdoor products for which Poly-Wood has become synonymous,” Wolfgang said. “The replacement cushions featured on the Ateeva website are just the beginning, with additional products and categories planned in future introductions to further illustrate the growing trends within the outdoor living category.”