The Sunbrella brand commands the right field corner at NewBridge Bank Park, home of the Greensboro Grasshoppers, a Class A team in the South Atlantic League. Baseball fans can't miss the two large market umbrellas and the big Sunbrella logo on the outfield wall. The logo and market umbrellas are color-coordinated, as is a tall vertical banner declaring that the right field corner is the “Sunbrella Shade Zone.”

Nearly 88,000 fans attended Grasshoppers home games in 2013. The ballpark in downtown Greensboro, North Carolina, is less than 25 miles from the headquarters of Glen Raven, maker of Sunbrella-brand products.