
Brown Jordan Showcases Latest Collections in New Booth at HD Expo
Wednesday, May 21, 2014, LAS VEGAS, NEVADA
Brown Jordan, the leading manufacturer of luxury outdoor furnishings, unveiled a striking new booth at this year’s HD Expo, held May 14-16 in Las Vegas. The booth features two eye-catching environmental displays placed at either end of the 20 x 70-ft. space.
“Our new booth design has a very crisp, clean, contemporary look,” said Stephen Elton, chief Brand officer. “It’s both a dynamic space and a backdrop that heightens the impact of the diverse Brown Jordan product offerings. The innovative use of materials and space expresses our corporate culture and approach to design.”
Among the highlights of the display is designer Michael Berman’s chic new Luna lounge collection. The Luna Sofa and Chat Table rest on cheerful, bright green “turf” beneath a simple, yet striking shade structure. Opposite, a second lounge gallery features an array of chaise lounges, including Biarritz, Avalon, Hiro, Swim and Still – accented with colorful bolsters in easy care, UV-resistant Brown Jordan fabrics.
Lumen, from the Brown Jordan Fires collection, demonstrates the beauty and warmth of clean, ethanol-fueled fire. Burning without smoke, soot or a utility connection, the Lumen lantern is perfect for ground lighting or as tabletop décor.
Front and center, an “impact wall” displays the Brown Jordan logo and presents Cloud Nine chairs arranged on a handsome teak floor against a neutral backdrop punctuated by faux garden greenery. Three of the Cloud Nine chairs, finished in a variety of on-trend metallics, face forward while one is turned to the side to draw attention to the chair’s unique curvilinear profile.
On the other side of the wall, two iconic Kantan chairs and a Kantan rocker crafted of natural brass carry the metallic theme forward.
Laid out to facilitate circulation and create attractive lounge and dining vignettes, the booth features designer Richard Frinier’s sleek, hand-woven Elements collection, dining and lounge pieces from the classic Southampton collection, an array of lightweight stacking chairs and an assortment of lounge chairs including Calcutta, Quantum, Savannah, Drift and Escape.
Finally, the distinctive Marin collection, created by Michael Berman, is featured with soft, supple leather cushions that complement the warmth of the premium plantation-grown teak furniture.
From the Brown Jordan Fires collection, the booth presents the pottery-inspired Urth fire pit; Flo, a minimalist design with an elongated flame; and the Equinox fire, combining a sculptural fire pit with a chat height table.Visit the website.