Fervor wins Canadian Grilling Competition
Friday, March 11, 2016
Alfresco Home, distributor of the recently launched and Vesta Award-winning Fervor Grill, won First Place in the Grill Distributors of Quebec Province Annual Cooking Competition.
Rick Baker, Alfresco Home Brand manager for the Fervor and Fornetto outdoor cooking product lines, and Kimberly Cilio, part owner of Alfresco Home, traveled north to Montreal to provide Fervor retail training while participating in the new competition.
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“The distribution of the Fervor Grill in Canada is filled with excitement,” said Cilio. “Training our distribution network in Quebec and cooking in the grill competition against four other leading brands was an exciting way for us to bring Fervor Grill to the Canadian market in this province. Participating was fun, winning was just awesome, and we appreciate the opportunity to showcase the great performance of the Fervor Grill.”
Alfresco Home, in concert with the Fervor and Fornetto brands, has established strong partnerships in Canada working with a distinct group of experienced and successful Hearth and Home providers.
Establishing a strong network of retailers who understand what makes Fervor a superior grill, one that cooks like a professional grill but engages easily for the home chef, is very important to the brand’s overall success.
Baker said that, “Fervor, which hit the North American market last year, had great success overall. It takes time to teach and train retailers on the benefits of our grills and ovens. There is no doubt that they are unique, well-built products designed to outperform their competition and at a great value.
“When a retailer commits to this brand, it does not disappoint and it gives the independent retailer the chance to segregate itself away from the mass brands that are not special.”
While the cold temperatures of Montreal did not detract from the Fervor performance, the delicious Rosemary and Grilled Lamb Chops and Grilled Caesar Salad were enjoyed by over 40 members and judges. The Fervor Icon Series 6 Burner Grill kept cooking throughout the afternoon with its 60,000 Btu burners and powerful brass sideburner churning out Hot Cocoa with Bourbon and Grilled Bacon!
There was not a doubt that Fervor Grills are certainly the life of any party! See both Fervor and Fornetto at the Alfresco Home booth at the HPBExpo exhibit space #2645 in New Orleans, March 17-19, 2016.
