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CUI Acquires Adventure Marketing Group

Wednesday, June 22, 2016

CUI announces the purchase of Adventure Marketing Group (AMG) based out of Nixa, Missouri. This expansion allows seamless distribution to dealers in the Midwest from the newest of four distribution centers, Nixa, Missouri. Other CUI warehouses include the headquarters in Simpsonville, South Carolina; Ocala, Florida; and Cullman, Alabama.

CUI will retain all AMG employees and will integrate Hearth, Grill and Equipment product lines to the entire dealer base, including the newest brand to the offering, Rinnai.

Larry McBee will join the CUI salesforce in this territory, which now totals 23 dedicated appliance and equipment specialists. Support is offered from an industry-leading 16 person customer service department, a separate technical services group of five NFI certified professionals, and a dedicated five person warranty and claims division.

Contact information for CUI:

Tom Lentz, president, Appliance Division – (864) 423-9338

Andy Camp, president, Equipment Division – (770) 601-3308

Larry McBee, Midwest Territory Manager – (864) 380-0543 

Toll Free – (800) 845-5301 or visit www.cuiheat.com

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