Australian outdoor furniture and accessories supplier IndoSoul has named Mike Friedrichsen as VP of Sales & Marketing. Friedrichsen will be responsible for growing sales and brand recognition throughout North America.

Friedrichsen, an industry veteran of more than 20 years, brings extensive experience from retail, manufacturing, and most recently from independent representation. He is a former Apollo award-winning retailer and has held numerous management positions within the industry, including Leisure Design and Treasure Garden.

 “I’m extremely excited to join the IndoSoul team” Friedrichsen said. “The IndoSoul brand has enjoyed tremendous success around the world, largely due to its fresh, modern styles and unique business approach. The ownership is young and hungry – a very refreshing combination!”

 “Mike has proven his knowledge and sales experience from a wholesale and also retail perspective in the American market,” said Stephen Anderson, director of IndoSoul. “He has been a vital asset to IndoSoul’s USA business enterprise since 2013. He has helped us to assemble a first-class sales team, and we look forward to continual brand development and success following this appointment.”

IndoSoul supplies a full line of modern style furniture, accessories, lighting, fire and outdoor bean bags. They offer domestic warehousing, custom container programs, and an aggressive quick-ship program. For more information, visit www.IndoSoulUSA.com or visit their newly expanded booth 7-6093 at the Chicago Merchandise Mart during the upcoming ICFA Casual Market, September 20-23 where they will be unveiling more than 24 new collections for the 2017 season.