1. Knowledge

Learn about marketing, technology, sales and training, and more from world-class speakers and industry experts. Topics include digital marketing, web strategies, generational selling, team building, customer engagement and succession planning.

2. Networking

Time spent with industry peers is invaluable. Learn what is working for them and what isn’t. Exchange ideas and brainstorm over a drink. Take advantage of face time with manufacturers, suppliers, sales reps and retailers all in one place!

3. Inspiration

Head into the height of your selling season with renewed motivation and inspiration to act on key points that will have a tangible effect on your business right when it counts.

“Every time I attend an industry conference, it lights a fire in me. I come back to California full of new ideas to implement and it really puts a jolt into my business. It’s a can’t-miss ICFA event.”

Doug Sanicola, Outdoor Elegance

4. Venue

Historic charm meets modern luxury at the iconic Hotel Valley Ho in downtown Scottsdale. Relax by the pool or walk to nearby attractions.

5. Golf

What’s a good conference without a day to relax on the course with your industry peers? We have lined up a day for some fun in the Arizona sun at the 5-atar Phoenician Golf Club. If golf’s not your thing, that’s OK too! Join us for a retail tour of four outdoor specialty stores in Scottsdale.

Registration for retail members is FREE!

ICFA Educational Conference
February 14-16, 2017
Hotel Valley Ho
Scottsdale, Arizona

Discounted accommodations at the Hotel Valley Ho are available until January 23, by calling 1 (866) 882-4484.