Summer Classics and Gabby
Appoint Nicki Hayes CMO
Thursday, February 2, 2017
Nicki Hayes joins Gabriella White, parent company to Summer Classics and Gabby, as chief marketing officer (CMO). Hayes is a veteran marketing executive with experience leading marketing efforts and product development for premier lifestyle brands. As CMO, she will oversee national marketing strategy, product development and drive revenue growth across the Gabby and Summer Classics lines, while creating new opportunities for the brands.
“Nicki has led marketing efforts at some of the most innovative companies in the industry,” said William White. “Her deep understanding of what customers want combined with her ability to grow revenue make her a great fit to lead marketing efforts at our company. Nicki’s experience and leadership will be invaluable as we continue to drive Summer Classics and Gabby’s expansion and growth.”
“I’m thrilled to be joining Gabriella White,” said Hayes. “The Summer Classics and Gabby brands are well poised for its next decade of growth in the furniture industry. The company has an outstanding culture of innovative excellence, and I’m excited to apply my expertise and leverage industry trends to drive growth.”
About Nicki Hayes
Before joining Gabriella White, Hayes served as Division president Omni-channel Lifestyle Marketing of NBG, luxury, lifestyle fashion and home brand companies. She led multi-department teams in defining and executing brand, marketing, digital and e-commerce tactics to drive transformational user experience.
Hayes served as CEO of Luxe Home, a regional-based luxury design firm, where she led design and marketing teams to double-digit sales growth. Her work on the soft side of home includes work with brands like Ralph Lauren, Vera Wang and Martha Stewart. Hayes completed a Bachelor’s degree in Business from Pace University and graduate work in Digital Marketing from Rutgers University.
