OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories, announced today the roll out of a new interactive web tool on their website. The tool has 3D, configuration, and augmented reality components meant to help the consumer visualize how a special order OW Lee chair will look in their space.

The program is available for each OW Lee furniture collection and can be found on the OW Lee website on each collection page. A 3D element allows the user to spin the chair a full 360° in any direction as well as zoom in and out. The configurator element allows the user to see the chair in any of OW Lee’s 13 frame finishes and any fabric from their popular World of Color stock fabric book. The third element incorporates cutting edge augmented reality technology and allows the user to use their phone to view a virtual chair in their space in 360°.

“I am excited to be able to offer our retailers, designers, and consumers this exciting new tool,” said Leisa McCollister, Vice President of Marketing for OW Lee, “Being able to see a special order product in a virtual setting in real time will surely increase sales conversion and I can’t wait to see the results.”

Each OW Lee furniture collection includes one SKU enhanced with this new technology. Plans are in place to expand the technology into OW Lee’s popular Casual Fireside line of fire pits and fire tables as well as additional furniture pieces.

www.owlee.com/wrought-iron/lennox

About OW Lee

OW Lee was founded in 1947 in Pasadena, California. They are the premier manufacturer of fine wrought iron and wrought aluminum outdoor furniture and fire pits. OW Lee manufactures heirloom quality products in Ontario, California and they are one of the few remaining companies in the outdoor furniture industry that still manufacture in the USA.