Perspective: Millennials:
How to Reel Them In
While the Baby Boomers may have more money, the Millennials have more time, and that’s something that money can’t buy (or so they tell me).
November 2019 Flipbook
November 2019 Articles
Perspective: Millennials:
An Abundance of Will
By Richard Wright
In 2003, the hearth industry was mature, retail space had been allocated, and new players entered the field at their own peril. That didn’t deter Holly Markham.
The Sky's the Limit!
By Bill Sendelback
Who would have guessed, way back in the ’70s and ’80s, that some consumers would pay hundreds of thousands of dollars for a fireplace? (Answer: no one)
Travelin' (Family) Man
By Lisa Readie Mayer
How Jonathan and Janessa traveled the land, signed up 300 new dealers and, oh, yes, had time to make a baby.
Buckets of Ideas
By Lisa Readie Mayer
Here’s a load of good ideas on how to promote your outdoor products, put on events, tie-in via social media, and keep your customers coming back.
Meet the Millennials
By Lisa Readie Mayer
Millennials value experiences over things, doing over acquiring, traveling and seeing the world over being wealthy.
Designed to Sell
By Lisa Readie Mayer
3-D design software can help retailers sell more outdoor living products. (Psst! It could turn out to be your best salesperson.)
A Gathering of Knowledge
By Bill Sendelback
Sales reps tell us that hearth products are selling well, but dealers are treading cautiously around the NSPS 2020.
November New Products
November 2019 New Products!
I've seen the future...it's cold. Very cold.
Last month the city council of Berkeley, California voted unanimously to ban natural gas piping in new residential construction in their community in an effort to decrease the town’s carbon footprint.
2019 September Business Climate
In early October Hearth & Home faxed and emailed a survey to 2,500 specialty retailers of hearth, patio, and barbecue products, asking them to compare September 2019 sales to September 2018. The accompanying charts and selected comments are from the 194 usable returns.
Parting Shot: Views All Around
Norway is perhaps best known for its coastal fjords, but the northern landscape has much to offer in its interior as well. Architecture firm Snøhetta took the opportunity to design a robust but low-impact building for visitors to immerse themselves in the Dovre Mountain plateau.
eNews
Letter to All Our Readers from Richard Wright
Friday, September 4, 2020
After 40 years and 480 issues, Village West Publishing/Hearth & Home is no longer. The lights have...
Business Outlook Is More Pessimistic
Saturday, August 1, 2020
Every week since the end of April, the Census Bureau has been asking the nation's small businesses about...
