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Hearth & Home July 2015

Who Reads Hearth & Home?
Jackie Hirschhaut, for one!

High Point, North Carolina

Occupation: Executive Director, International Casual Furnishings Association

Special Interests/Hobbies: “Hockey Mom to 18-year-old Eric, travel, cooking and voracious magazine reading.”

Problems/Issues Facing the Casual Furnishings Industry: “Educating consumers about the attributes of better outdoor furnishings, and enticing them to buy the finest products they can afford. It’s important that shoppers not feel pressured to buy everything in one transaction, but rather make investments in quality over time to create the most long-lasting and attractive, yet multifunctional, outdoor space.”

Key Trends in the Industry Today: “Continued blurred lines distinguishing indoor and outdoor furnishings, and increased sophistication of product design coupled with the elevated priority of color and mixed materials. 

Years Reading Hearth & Home: “One.”

Reasons for Reading Hearth & Home: “As a newcomer to the casual furnishings industry over the past year, I’m trying to learn as much as possible about the category. Hearth & Home provides insights on a wide array of topics with thorough reporting. I especially enjoyed the recent profile of Nebraska Furniture Mart’s new store opening in Texas.”

Article(s) Ideas: “Beyond covering the business of outdoor furnishings, I love to learn about the people who are taking innovative initiatives to build their operations, complete with a peek at their favorite piece of outdoor furniture at home.”

More Stories in this Issue

Perspective:
July at the Mart

When you arrive in July for the Preview Show, the first thing you’ll see will be a park-like setting where concrete and cabs used to be. An area 15-by-150 ft. next to the river is now reserved for grass and seating.

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Moving Forward!

By Tom Lassiter

Terri Lee Rogers is a determined runner and CEO whose steady management of OW Lee has consistently earned the praise and approval of specialty retailers.
 

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Pioneers in Design

By Bill Sendelback

Smart and persistent marketers Niels and Alyce Wittus have been introducing North Americans to European hearth product design for almost four decades.

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Today 2015

By Richard Wright

For the fifth year, Maxine Lauer, CEO of Sphere Trending, shares her (painstakingly acquired) knowledge of trends that are affecting your business.

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Tomorrow 2016

By Richard Wright

If you’re in the patio business, the toughest decisions you make all year involve fabrics – color, texture, pattern. Maxine Lauer explains what consumers will be looking for next year.

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Niche Player

By Richard Wright

During the ’90s, Pat Moynihan made a highly respected name for himself as president of Waterford Irish Stoves U.S. Today he has his own line of wall-mounted gas fireplaces – the Sólas line.
 

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Reflections

By Charles Vernon

Charles Vernon, former CEO of Gloster Furniture who retired this past September, discusses his very successful career (there’s a surprise at the end).

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2015 May Business Climate

In early June, Hearth & Home faxed and emailed a survey to 2,500 specialty retailers of hearth, barbecue and patio products asking them to compare May 2015 sales to May 2014. The accompanying charts and selected comments are from the 203 useable returns.

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Parting Shot: Room of Curves

By Richard Wright

The client wanted an over-the-top outdoor living space designed as an outdoor movie theater,” says designer Ryan Hughes. “It includes a fire feature, a television, and a water feature flowing behind the television into a planter with agave plants.”

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