There’s never been a more crucial time for you AND your team to be at HPBExpo. Evolving consumer demands, a rapidly changing marketplace, and emerging regulations in our industry are creating new challenges for all of us. HPBExpo is your best chance all year to connect with manufacturers face-to-face and build relationships that could be critical for growing your business. Real, actionable solutions are here, including how to revamp your sales tactics, create a better showroom experience, and leverage cutting-edge marketing strategies.

HPBExpo 2020 and New Orleans are Calling.

New Orleans is a city that embodies the very lifestyle that our industry creates: full-sensory experiences and new discoveries. So, there’s no better place to celebrate indoor-outdoor living than the Crescent City. And that’s why, next March, thousands of passionate professionals from around the world will come together to meet old friends and new; make connections that can change the trajectory of their businesses; share what they’ve learned over the last year and exactly what they’re doing to win; see new products and what trends are shaping up; take part in an Education Program that will help grow their businesses; see what their competition is up to; and, let’s face it, have a lot of fun!

Education that moves the needle.

The Hearth, Patio & Barbecue Education Foundation has carefully curated an education program that will help you improve sales, get up to speed on the latest technical specs and regulations, and learn how to run your business more profitably. The very best in our industry will be with us in New Orleans, armed with value-packed education programming that will provide actionable, tangible sales-boosting strategies and tactics. From manufacturer-specific training and 40+ classroom sessions to the NFI certification program and Thursday’s Keynote Address, you can get critical information and insights that could build – and maybe even save – your business in the long term. NEW in 2020! Take the NFI exam on your schedule! Online exams will be available onsite at HPBExpo. Due to the level of interest, advanced sign-up is highly suggested.

Speaking of Keynotes…

Thursday’s Keynote Address, “Hot Profit: Optimizing Retail Space to Spark Growth in Your Sales,” generously brought to us by Napoleon Products, will be delivered by one of the best architects and retail space designers in North America, Wayne Visbeen of Visbeen Architects. Learn how showroom design and thoughtful product display can create better customer experiences, which ultimately lead to boosted sales. By popular demand, Wayne will also share tips on how dealers can win more fireplace specs and field your questions in a lively Q&A. So don’t miss out if you have any specific things you just have to know!

There will be four Education sessions at HPBExpo 2020 that will ONLY be available on-site. For more information like dates, times and locations, go to hpbexpo.com/educational info.

Keep your business growing with HPBExpo 2020 Education! Don’t miss out!

• Showroom Design with Debbie Hannig of Hannig Marketing. Learn the best way to present your business and how to be clear and direct with the message you send to your customers when they come through your front door.
• Win More with a Marketing Strategy Design with Tim Reed of Reed Marketing. Learn how to craft a marketing strategy and a compelling message that will get you results.
• Sales Leadership: Learn to Build a Sales Process That Motivates Your Team and Wins More Business Than Ever with Tim Reed of Reed Marketing. Learn how to boost the effectiveness of your team’s sales techniques – from harnessing a customer’s purchasing momentum to follow-up strategies that yield higher close rates.
• HPBA Hearth & BBQ Consumer Research Survey Results with Cameron Downs of HPBA. Get inside the minds of barbecue and hearth consumers and see what drives purchase intent and affects product usage behavior.

No Hotter Show. No Cooler City.

Along with the amazing new products and people at HPBExpo 2020, and special NOLA-themed events, there’s an entire city waiting to be experienced. With 300 years’ worth of history and a mix of cultures, New Orleans is an ever-popular international destination with quite a bit more to it than just Bourbon Street. Brimming with block after block of colorful architecture, secret gardens, unique restaurants, and contagious music, there’s something for everyone. Plus, Expo takes place over Friday the 13th and right before St. Patrick’s Day; two holidays that the city embraces full-force. What a great time to be in NOLA and at HPBExpo!

Don’t make the mistake of thinking that HPBExpo is the “same old trade show” and miss out on this opportunity to learn how to run your business better. Register today at hpbexpo.com/register. See you in New Orleans!

The HPBA Journal is intended to provide in-depth information to the hearth and outdoor products industries. Statements of fact and opinion are the responsibility of the authors alone and do not necessarily reflect the opinions of the officers, board, staff or members of the Hearth, Patio & Barbecue Association.

Copyright ©2020 by the Hearth, Patio & Barbecue Association. All rights reserved. Reproduction in whole or in part without written permission of the Hearth, Patio & Barbecue Association is prohibited. Direct requests for permission to use material published in the HPBA Journal to media@hpba.org.