Occupation:
Marketing Director, Twin Eagles

Special Interests/Hobbies:
“Surfing, biking, and spending time with my wife and kids.”

Problems/Issues Facing the Barbecue Industry:
“There are no real issues, just opportunities. One of the leading opportunities continues to be providing product and category knowledge to retailers and trade professionals. It’s important that those who are in contact with the consumer understand the attributes of premium outdoor kitchen equipment and what products are available. This helps consumers complete an outdoor kitchen that best suits their needs. With knowledge comes enthusiasm and successful selling!”

Key Trends in the Barbecue Industry:
“Having spent more than 20 years in a sales and marketing capacity with premium outdoor kitchen equipment manufacturers, the trend toward more fully-featured kitchens continues. Consumers want to do it all outdoors. We see a lot of interest in pellet grills for the outdoor kitchen.”

Advice to Retailers on Increasing Business:
“The recipe for success with premium grills and with outdoor kitchens is very simple – have a compelling outdoor kitchen display, offer products that fit different budgets, and be knowledgeable about the products and the category. Most consumers are building their first outdoor kitchen and are buying from retailers who present themselves as experts.”

Forecast for Sales in 2020:
“We have a wonderful and supportive base of distributors and dealers. This, combined with the introduction of our Super Premium Eagle One Gas Grill, Wood Fired Pellet Grill, and some forthcoming additions to our Delta Heat line, have us feeling very optimistic.”

Years Reading Hearth & Home:
“21.”

Reasons for Reading Hearth & Home:
“Industry insight and dealer profiles.”

Article(s) Ideas:
“Selling for the outdoors is a year-round business.”