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Hearth & Home December 2014

Photo Courtesy: ©2014 Zaremba and Company. www.zarembaandco.com

Outdoor Living Leads the Way

By Kermit Baker

An AIA survey shows homeowners are adding more space and features to their homes, while second homes are showing signs of life.

Households are responding to the ongoing recovery in the housing market by adding more space and features to their homes. Special function rooms, which often disappeared from homes during the downturn in an effort to manage housing costs and add flexibility to how households used their homes, are now reappearing.

Likewise, special home features that were often eliminated during the housing downturn are now increasingly returning to home designs. Home automation features, as well as products that promote sustainability, are also showing up with increasing frequency in both new and remodeled homes.

These are some of the key findings from the American Institute of Architects (AIA) “Home Design Trends Survey” covering activity during the second quarter of 2014. This resurgence of interest in home design has helped revive business conditions at residential architecture firms nationally. Billings at these firms continue to trend up, firms are seeing growing levels of inquiries for new projects, and new design contracts for future projects have pushed firm backlogs up to levels not seen since before the housing downturn.

Most encouragingly, with the emerging recovery of the second/vacation home market, residential architects are reporting improvement in every major housing and home improvement sector – the first time they have reported across-the-board gains in the housing market since 2005.

Interest Returns to Special Function Rooms

Increased investment in homes has coincided with a revival in popularity of special function rooms. Outdoor living rooms have been a popular way to add space to homes, and recent AIA surveys on home features have pointed to growing interest in these areas. With the second quarter survey, almost two-thirds of respondents indicated that outdoor living areas and rooms were growing in popularity, while fewer than two percent indicated that interest was declining.

Home offices also continue to be popular special function rooms, as many workers find telecommuting to be an accepted option, while the number of self-employed workers working out of their home remains strong. Mud rooms also remain an attractive option for storing outerwear as well as backpacks and bags.

In recent years, there has been a strong increase in the interest in au pair/in-law suites. As recently as 2011, the share of respondents reporting that interest in these areas was increasing was almost exactly balanced by the number indicating that it was declining, thus generating a net increase score of just 1.7.

However, in intervening years the share of “increasing in popularity” has grown rapidly, and the share of “decreasing in popularity” has been declining, thus generating scores of 9.5 in 2012, 26.0 in 2013, and 38.5 with this survey.

The recent interest in these areas is likely due to the growing employment numbers in our economy, which is increasing the need for in-home childcare. Additionally, as many households become caretakers for aging relatives, separate living suites have become popular alternatives. (Figure 1)

Many Special Function Rooms are Attracting Increased Interest as Market Conditions Improve

Figure 1


According to survey respondents, the three most popular special function rooms account for over 70 percent of selections of the most popular rooms at present. Outdoor living areas and rooms top the list with 29 percent of respondents selecting it as the most popular special function option, followed closely by mud rooms and home offices.

Au pair/in-law suites were selected as the most popular by nine percent of respondents, up slightly from a year ago. Media rooms/home theaters were next. Though many respondents felt that media rooms/home theaters are generally declining in popularity, there seem to be a core of households that highly value this type of room. (Figure 2)

Outdoor Living Areas Continue to Top The List of Most Popular Special Function Rooms

Figure 2


Accessibility an Important Goal

With the growing interest by many households in special function rooms in particular, and more space in general, interest is also growing in special home features. While some features focus on energy efficiency and sustainable design (e.g., extra insulation) and evolving household composition (e.g., homes that accommodate multiple generations), most of the popular special features of homes focus on improving accessibility around the home.

Much of this has to do with our aging population and the desire of this population to make sure their homes accommodate their emerging needs. Additionally, many households want to ensure that their homes can support the needs of aging parents who may be staying for an extended period of time and other visitors with accessibility needs.

Ramps and elevators, first-floor master bedrooms, on-grade home entry, and easy-to-use features are all near the top of the list of features growing in popularity and that also may improve the accessibility characteristics of a home. (Figure 3)

Many Popular Home Features Focus on Making Homes More Accessible

Figure 3

Source: The American Institute of Architects Home Design Trends Survey

Home Automation Leading Motivation Technologies

Home automation is currently driving many of the changes in home systems and technology. According to residential architects, wireless telecommunications and data systems, long-range electrical controls/smart-home systems, automated lighting controls, and central (distributed) audio/video are among the leaders in popularity growth.

With consumers generally more comfortable with emerging technologies, and the prices of many falling as production volumes increase, home automation applications should continue to grow in popularity.

Additionally, systems that promote increased energy efficiency and sustainable home design continue to be popular. Energy management systems, solar panels, electric docking stations for cars, and geothermal heating/cooling heat pumps are all on the list of popular home systems, according to residential architects.

Electric docking stations in particular are seeing strong growth in popularity as electric cars become more common. Scores for these systems have risen dramatically over the past several years. Security and comfort are other major motivations, with backup power generation and security systems examples of popular systems in this category. (Figure 4)

Home Automation Options Remain Popular Systems/Technologies in Homes

Figure 4


Home automation and sustainability are also key motivations behind popular home products at present. Sustainable products that top the list of those growing in popularity include LED lighting (with near unanimity in terms of perceived increase in popularity), energy efficient products (e.g., triple-glazed windows), tankless water heaters, Energy Star–rated appliances, water-saving devices, and reclaimed/salvaged materials.

Low maintenance is also a theme, with low-maintenance materials and synthetic and engineered materials on the list of popular products. Synthetic materials (e.g., for decking, siding, and trim) often have low-maintenance characteristics. Finally, smart thermostats were near the top of the list, which often fit within the home automation as well as the energy efficiency categories. (Figure 5)

Products With Sustainable Characteristics Remain Popular

Figure 5


All Major Residential Sectors Improving

From the vantage point of residential architects, this housing upturn began in late 2011. That was when project billings began to turn positive on a more consistent basis. However, the various residential sectors have recovered very unevenly over this recovery period.

The major home improvement sectors – kitchen and bath remodels, and additions and major structural alterations – were negative only very briefly during this past downturn, and have been improving consistently since early 2009, according to residential architects. The new construction sectors in the residential market have been much slower to recover, with no positive signs of improvement for any of these sectors until the third quarter of 2012.

In that quarter, more respondents reported improving than weakening conditions for the first-time buyer/affordable housing sectors as well as for trade-up/move-up homes. Residential architects saw the custom/luxury home market as beginning to recover in the fourth quarter of that year. The townhouse/condo sector, owing to the overbuilding of condo units during the housing boom in many markets across the country, didn’t see improving conditions until the first quarter of 2013, according to residential architects.

However, this survey marks the first time that respondents have given net positive scores to the second/vacation home sector. These homes frequently have an investment motivation on the part of their owners, and the dramatic decline in house prices in most areas during the housing downturn removed much of the incentive of households purchasing these homes.

With the general upward trend in house prices, and the broader recovery in the economy, interest in the second/vacation market is beginning to recover, as evidenced by the modest but weak positive scores for this sector. (Figure 6)

For The First Time Since 2005, All Construction Segments are Improving

Figure 6


Kermit Baker, Hon. AIA, is the AIA’s chief economist and part of the AIA Economics and Market Research Group, which provides AIA members with insights and analysis of the economic factors that shape the business of architecture. Learn more at aia.org/econ.

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