Hearth & Home July 2016

Parting Shot: New Outdoor Room Down Under

Shipping containers are being given a new twist and transformed into anything from a retreat or home office, to a spare bedroom or chill out zone. These 20-foot modular units are decked out with power, lighting and air conditioning, and feature timber flooring, superior insulation and glass sliding doors.

The concept belongs to Royal Wolf, the largest shipping container provider in Australia and New Zealand, with 28 Customer Service Centers and over 20,000 customers.

These site-ready units are truly Outdoor Rooms that are strong, weather-proof and easily transported, making them suitable for a wide range of applications, from lodgings to mobile exhibitions, retail outlets, training facilities, a pool house or artist’s den. Visit www.royalwolf.com.au.

For more information contact: Royal Wolf, PO Box 834,

Hornsby NSW 1630, Sydney, Australia.

Perspective: Got Milk?

Many individuals and industries have looked at the “Got Milk?” campaign with unabashed envy (remember the milk mustache?), and why not? It began in 1993 with a $23 million annual budget, ended in 2014, and was one of the top ad campaigns in the history of advertising.

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Disregarding the Line

By Tom Lassiter

Gary Pettitt saw that the line between indoor and outdoor living spaces was disappearing, so he created products – and a company – to capitalize on that change.

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Color Texture & Style

By Richard Wright

Experts discuss fabric trends you should be aware of before heading to Chicago and the ICFA Preview Show.

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Single & Lovin' It!

By Lisa Readie Mayer

Single-person households are on the rise, so what does that mean for manufacturers and retailers of hearth and outdoor living products?

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Close Quarters

By Lisa Readie Mayer

Forget about living large. The Tiny House trend is gaining traction, and developing into another market for your products. Don’t laugh!

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Start Selling!

By Richard Wright

Roger Oxford is determined to increase the percent of fireplaces in new homes, and to improve sales of higher-end products.

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Let's Talk!

By Lisa Readie Mayer

How to open up conversations with your customers about the variety of cool barbecue accessories on the market that will lead to more sales.

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Volatile!

By Bill Sendelback

Sales of pellet stoves are highly dependent on outside factors, namely cold weather and relatively high prices of fossil fuels.

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Unpredictable!

By Bill Sendelback

Lacking a crystal ball, pellet fuel suppliers are at the mercy of outside forces, and perhaps are in a more precarious situation than their brethren, pellet stove manufacturers.

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