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Hearth & Home July 2016

Who Reads Hearth & Home?
Julia Chappell, for one!

Chicago, Illinois

Occupation: “Managing director, Marketing, Merchandise Mart.”

Special Interests/Hobbies: “Cross-fit training, spending time with family (especially at the beach), Florida State football and the chance to attend any live sporting event.”

Problems/Issues Facing the Casual Furnishings Industry: “Never before has there been such an amazing array of products and accessories able to withstand outdoor conditions. Keeping consumers educated on the latest products and newest trends such as the ever-growing fire category, new luxurious fabrics and unique shade options increases the need for retailers to keep their showroom floors updated and sales staff well trained.”

Key Trends in the Casual Industry Today: “I have enjoyed seeing the emergence of truly supple, luxurious and fashion-forward fabrics, rugs, pillows and other accessory items. I believe it’s what differentiates an Outdoor Room from a typical patio space. The addition of sophisticated cooking units, outdoor fire components and even audiovisual installations that can withstand all weather conditions have truly revolutionized our outdoor living environments.”

Years Reading Hearth & Home: “Four.”

Reasons for Reading Hearth & Home: “It’s a great resource for the latest news, trends and products available in the Outdoor Furnishings category. I especially like the feature articles on retailers and manufacturers.”

Article(s) Ideas: “I am particularly interested in how interior designers take their inspiration from a home’s inside décor to the outdoors. Customization for an outdoor space is as important as it is to the interiors. Using the vast array of products available, designers can create an outdoor environment unique to its owners.”

More Stories in this Issue

Perspective: Got Milk?

Many individuals and industries have looked at the “Got Milk?” campaign with unabashed envy (remember the milk mustache?), and why not? It began in 1993 with a $23 million annual budget, ended in 2014, and was one of the top ad campaigns in the history of advertising.

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Disregarding the Line

By Tom Lassiter

Gary Pettitt saw that the line between indoor and outdoor living spaces was disappearing, so he created products – and a company – to capitalize on that change.

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Single & Lovin' It!

By Lisa Readie Mayer

Single-person households are on the rise, so what does that mean for manufacturers and retailers of hearth and outdoor living products?

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Close Quarters

By Lisa Readie Mayer

Forget about living large. The Tiny House trend is gaining traction, and developing into another market for your products. Don’t laugh!

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Start Selling!

By Richard Wright

Roger Oxford is determined to increase the percent of fireplaces in new homes, and to improve sales of higher-end products.

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Let's Talk!

By Lisa Readie Mayer

How to open up conversations with your customers about the variety of cool barbecue accessories on the market that will lead to more sales.

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Volatile!

By Bill Sendelback

Sales of pellet stoves are highly dependent on outside factors, namely cold weather and relatively high prices of fossil fuels.

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Unpredictable!

By Bill Sendelback

Lacking a crystal ball, pellet fuel suppliers are at the mercy of outside forces, and perhaps are in a more precarious situation than their brethren, pellet stove manufacturers.

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2016 May Business Climate

In early June, Hearth & Home faxed a survey to 2,500 specialty retailers of hearth, barbecue and patio products, asking them to compare May 2016 sales to May 2015. The accompanying charts and selected comments are from the 234 useable returns.

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