
Who Reads Hearth & Home?
Julia Chappell, for one!
Occupation: “Managing director, Marketing, Merchandise Mart.”
Special Interests/Hobbies: “Cross-fit training, spending time with family (especially at the beach), Florida State football and the chance to attend any live sporting event.”
Problems/Issues Facing the Casual Furnishings Industry: “Never before has there been such an amazing array of products and accessories able to withstand outdoor conditions. Keeping consumers educated on the latest products and newest trends such as the ever-growing fire category, new luxurious fabrics and unique shade options increases the need for retailers to keep their showroom floors updated and sales staff well trained.”
Key Trends in the Casual Industry Today: “I have enjoyed seeing the emergence of truly supple, luxurious and fashion-forward fabrics, rugs, pillows and other accessory items. I believe it’s what differentiates an Outdoor Room from a typical patio space. The addition of sophisticated cooking units, outdoor fire components and even audiovisual installations that can withstand all weather conditions have truly revolutionized our outdoor living environments.”
Years Reading Hearth & Home: “Four.”
Reasons for Reading Hearth & Home: “It’s a great resource for the latest news, trends and products available in the Outdoor Furnishings category. I especially like the feature articles on retailers and manufacturers.”
Article(s) Ideas: “I am particularly interested in how interior designers take their inspiration from a home’s inside décor to the outdoors. Customization for an outdoor space is as important as it is to the interiors. Using the vast array of products available, designers can create an outdoor environment unique to its owners.”